Last Friday night, Solomon Breweries Ltd relaunched the country’s favourite and beloved SB Beer.
The new design was unveiled at a VIP relaunch event, hosted at the brewery, for which the carpark was transformed into a spectacular outdoor SB Beach Bar under the stars.
The venue was lined with palms and bamboo, coconuts and sand, with guests treated to entertainment from a ukulele band, tamure dancers, a live band and a customised performance by local freestyle dance troupe Genius Collision. Guests were also treated to an island feast and of course the newly rebranded SB.
The newly designed can features an iconic frigate bird, a nationally recognised symbol of the Solomon Islands, with hints of traditional carving and shell inlay.
The new design also pays homage and respect to the original can design by keeping the prominent yellow SB lettering inside the black circle, as well as an udpated gold base can colour.
The frigate bird was seen as a fitting symbol for SB as the bird is universally recognised as a cheeky character, a bird of the sea, sometimes referred to as the pirate of the sky.
The lovable, good natured, cheeky personality of the bird was thought to befit the personality of SB. The can also features global standard consumer product information as well as the Drink Responsibly message.
Marketing Manager Fiona Marston explained: “The re-brand of SB is really all about unearthing the real personality of the SB brand and connecting with its consumers, and although SB is the most popular beer in the country, we feel only now are we finally starting to understand their drivers, motivations and what sets them apart from SolBrew Lager drinkers.”
Solomon Breweries General Manager Jan Arie Smit also made a surprise announcement – the introduction of SB Bush Lime – a delicious fusion of the beloved SB and local bush lime juice – a first of its kind in Solomon Islands and a refreshing local take on the beer so beloved by the nation.
The SB Bush Lime innovation is the brainchild of the SolBrew team and they are proud of the final result and are very excited to be able to offer a locally relevant flavoured beer to beer drinkers and non-beer drinkers alike. Consumers will find the beer is not too sweet and has a distinctly light and refreshing bush lime character.
The relaunch of SB follows on the back of a highly successful relaunch of SolBrew Lager earlier this year, so it is time for SB to undergo a similar transformation.
The SB packaging is now befitting of the gold standard quality of the product inside the can, and is now aligned with the high quality standards that Solomon Breweries prides itself upon.
SB consumers will be more than happy to know that their beloved SB Beer has not changed on the inside. It’s still the same delicious beer that has been so popular for so long, all wrapped up in new iconic packaging.
SolBrew wants to assure its SB devotees that even though it might seem to taste better now in its new can, it’s still the same strength, recipe and flavour that our consumers know and love. Consumers should keep an eye out in the next week for the new SB can and SB Bush Lime at bars, clubs and bottleshops throughout the country.
The SB relaunch not only features the newly designed packaging, but will also be followed up with a new cheeky advertising campaign, aimed at directly connecting with SB consumers in a way that they have never been communicated with before.
SB is no longer the little brother of SolBrew Lager, but a personality all of its own, with a strong local and cultural connection. SB is the favourite beer of Solomon Islands and beloved throughout the broader Pacific region and Solomon Breweries are excited to finally let this little gold can truly shine.
